Shandong Engineering Machinery
A Caterpillar Brand
Shandong Engineering Machinery Co. Ltd manufactured SEM branded wheel loaders in China for over 50 years and became a wholly-owned subsidiary of Caterpillar in 2008. In 2014, the SEM Company transitioned to Caterpillar (Qingzhou) Ltd. and continues to produce SEM branded products. As one important strategic utility product brand of Caterpillar, SEM has its own brand proposition, distribution channels, marketing strategy and product support. In 2016, to further enhance the SEM brand, Caterpillar approved the endorsement “SEM – A Caterpillar Brand”
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